COFA Talks Online
Simon Waterfall's Social Suicide
Watch this on your iPod - Vodcast available here
These days Simon Waterfall is making suits. And he's giving you a discount to own one. In fact, whatever the temperature is in London is the exact percentage off that you will get on one of his suits.
Simon speaks about how he got to where he is today, and the importance of applying a cross-disciplinary approach in arriving at cohesive design solutions, whether that solution is a website or a jacket.
In discussing his creative thinking behind his label, Simon offers us a glimpse of what design really is - simply, a bridge that unifies different means of communication about an idea.