Watch this on your iPod - Vodcast available here

Duncan Underwood outlines Digital Eskimo's ethical design practices, which sees them turning down 90% of work in an effort to only produce content for companies with an positive community influence and an attitude towards sustainability.

Duncan Underwood is the Sustainable Development Manager at Digital Eskimo. Digital Eskimo is a strategic design agency committed to projects that progress humanity towards a sustainable future.

This talk was filmed on Thursday August 4th, 2011 as part of the COFA's Design Week Festival.